Dial In Your Positioning and Messaging. Align Your Teams. Deliver Clarity.

Eksakt helps product owners in startups and scaleups sharpen their product positioning—turning misaligned stakeholders, scattered marketing, and unfocused sales into clarity, confidence, and conversions.

Bringing Big Brand Experience to Your Business

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The Quality of Your Positioning Is the Quality of Your Product. Your Leadership Hinges on It.

Hi, I’m Helene! I am the owner of Eksakt. Great positioning is about telling an anchoring story that shows, how your customer will thrive with your product in their life. That story isn’t just a game-changer for your product; it’s also a powerful tool for you. It helps you align your team, lead with ease and confidence, and build the foundation for lasting success.

With a lifelong love for storytelling, a knack for seeing the big picture, and a history of building things from scratch—whether it’s a brand, a business, a team, or a podcast—I know what it takes to create a strong foundation for success. Let's position your product!

Portrait of Helene Christensen

Symptoms of Unclear Positioning

You know your product inside out, but you can’t express why it matters in a way that sticks.
Your sales and marketing teams quickly go off-road, and it leaves your customers confused and not convinced.
Your product appears fuzzy. You are trying to be everything to everybody.
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Our Structured Process Will Center Your Positioning Around Your Customer and Lock It In.

Helene guides you to complete this core business activity—so every stakeholder is aligned, and your customers instantly get why they need your product.

Define your positioning through three targeted workshops.

We’ll identify your positioning anchors, define your product’s benefits, differentiators, and market fit—giving you the clarity to shape a compelling narrative that resonates.

Structure your Messaging Canvas, the foundation for all your communications.

With your positioning locked in, we’ll refine your messaging—giving marketing and sales the tools to plug, play, and convert. Strengthen your strategy, sharpen your impact, and make your product impossible to ignore.

Align your teams & stakeholders and bring your clear vision to the market

We deliver production ready website copy and a roadmap for internal alignment. You'll get polished slide decks tailored for key stakeholders—executives, sales, and marketing—ensuring everyone speaks the same language. Get the needed tools to be a strategic leader who lays the path forward.

Need more details?

Get started

Some Sweet Comments From Previous Engagements

“Helene is a strategic storyteller with a deep appreciation for the people and the stories she seeks to represent. [...]she had a strong sense of our target audience and challenged us[...], to think about how we can inspire thought and discussion around how human-centered design can improve business outcomes. Helene is also a delightful human being and a genuine joy to work with.”
Anna Ho
UX Research Director, HBO MAX
“In my opinion, it cannot be overstated how significant an impact Helene had on collaboration, relationships, and brand strategy for TV 2 and TV 2 Play.”
Jacob Høg Sørensen
UX Lead and CRO expert, TV 2
"Of the many people I've had the pleasure to work with over the years, Helene nears the top of the list! She helped transform Smashing Ideas' brand[...] along with being one of our agency's strongest advocates for audience and client needs[...], that allows people to create their best work, grow in their careers[...] and is simply a delight to be around."
Brittany Carlstrom
Global Marketing Director, Publicis Sapient

Ready to Take Action?

Product Positioning Development

Three consulting sessions (on Zoom)
A refined positioning framework that brings clarity and direction
A Messaging Canvas that powers marketing, sales, and product strategy
Website copy and a stakeholder alignment plan that gets your entire team on the same page
30 min consultation on best alignment practices
A product that feels focused, sharp, and undeniable in the market

Book a free 30 min discovery call today!

Book a free call

I'd Love to Help You

I’m based out of Copenhagen, Denmark, but as a previous Seattleite, I am certainly no stranger to an international crowd.

My process is fully designed to run seamlessly through digital communication, making it easy to achieve fast and effective progress. That said, if you’d prefer an in-person experience, I’d be happy to bring my workshops and consulting to you — just say the word!

I take on a limited amount of clients each year — the ones I truly believe I can help and am excited to work with. This allows me to stay fully committed and dedicated to delivering the best results. With a limited number of spots, now is the perfect time to reach out.

Let’s make it happen!
Get in touch
Photo of Helene Christense

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