Thoughts

Before You Market Your Product, Answer This One Question About Your Customer

The Power of “Above the Fold” – If You Miss This, You’re Losing Customers Before They Even Scroll

Chekhov’s Gun & Positioning: Why Every Detail Must Serve a Purpose

Struggling to Create Good Content? It Could Be Your Positioning

Crafting a Product Story That Sticks

You’re Too Close to Your Product — And That’s Why Your Messaging Isn’t Working

When Your Biggest Competitor Is “Doing Nothing"

Your Customers Should Feel Like You’re Speaking Directly to Them—Here’s How